EDU Passport 3.0 Redesign
EDU Passport is a global platform connecting educators, recruiters, and education businesses. The legacy product suffered from outdated visuals, poor mobile experience, and low retention. I led the complete redesign of EDU Passport v3.0, focusing on modern UI, simplified UX, and measurable business growth.
The Challenge
Pre-redesign analytics highlighted major usability and engagement issues:
~50% bounce rate (mobile ~62%)
~2.5 min average session duration
~45% monthly returning users
Complex job application flow (6 steps)
Inconsistent UI and weak mobile responsiveness
The platform looked dated and failed to convert first-time users into active members.
The Solution
A complete redesign of EDU Passport v3.0 was executed to modernize the product and align it with user expectations and business goals.
The solution focused on:
A modern, scalable design system to unify the product visually
Simplified navigation and information architecture
A mobile-first experience optimized for performance and usability
Reduced friction in high-impact workflows
Clearer hierarchy, improved readability, and accessible UI patterns
Stronger visual credibility to increase trust among educators and institutions
The redesign prioritized clarity, speed, and consistency across the entire platform.
The Approach
The redesign followed a research-driven and iterative product design process:
Discovery & Analysis
Quantitative analysis of engagement, retention, and conversion metrics
Review of session recordings and drop-off points
Qualitative feedback from educators, recruiters, and education startups
User-Centered Design
Defined core user segments: educators, recruiters, and education businesses
Mapped critical user journeys and pain points
Rebuilt information architecture around primary user goals
Design & Iteration
Wireframing and prototyping in Figma
Creation of a reusable component library and design system
Usability testing and rapid iteration based on feedback
Close collaboration with engineering teams using Agile workflows
The process emphasized measurable improvements over cosmetic changes.
Client Review
A measurable leap in usability and engagement
The redesigned platform feels modern, intuitive, and significantly easier to use. Navigation is clearer, workflows are faster, and the overall experience now reflects the credibility expected from a global education network. Engagement and conversions improved immediately after launch.
